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Millennial Generation


  Teenagers, around twenty and thirty years old have been dubbed the Millennial generation, or simply Millennials. But maybe some of us has curious enough, what does it mean? how old exactly to be part of Millennial? what do they look like? The term  Millennial generation is also known as Generation Y or the Net Generation, according to researchers, anyone born between ages 23 to 38 is considered a Millennials. Anyone born below 23 is part of a new generation. 

  Millennials have been characterised in a number of different ways. The particular environment for any generation affects those individuals in ways that are observable as broad tendencies. Also, they were told they were special and had been raised under the beautiful spell "follow your dreams". Millennials tend to be confident and sometimes can spill over into narcissism, However, Millenial optimism is entering into adulthood with unrealistic expectations, which sometimes lead to disillusionment. 

  On the other hand, many people are often regarded in a negative view, they've been described as lazy, narcissistic, and prone to jump from job to job. Moreover, many young people have been rewarded for minimal accomplishments such as mere participation in competitive sport, and have unrealistic expectations of working life.

 

  Nowadays, technology is getting stronger every year. Millennials are often using social media in their daily life. 95% of Millennials still watch Youtube or Netflix. Cord-cutting in favour of streaming services is the popular choice. This generation is extremely comfortable with mobile devices, but 32% will still use a computer for purchases. Moreover, they typically have multiple social media accounts. 

  Millennials have less brand loyalty than previous generations. They do really love purchasing a high price with high-quality brand stuff first. They prefer to shop products and features first and have little patience for inefficient or poor service. Because of this, Millennials place their trust in brands with superior product history such as Apple and Google. They seek digital tools to help manage their debt and see their banks as transactional as opposed to relational. 

  Since this generation has witnessed the arrival of technological growth and development, they can identify as being more progressive, creative, and far-thinking than earlier generations. Many millennials may also identify as being more concerned with intrinsic and moral values over extrinsic and material ideologies. In addition, the characteristic of the millennial generation employees might have values meaningful motivation, passion for learning, free-thinking, and creativity, intuitive knowledge of technology, and values social interactions in the workplace. 

  Well, it's time for the bottom line. So, Millennials today are love doing something creative and more knowledgeable about technology. But keep in mind that generations are a lens through which to understand societal change, rather than a label with which to oversimplify differences between groups. Thank you for your time and as always have a nice day 😀. 


References:

  1. What is a Millennial (Generation Y)? - Definition from WhatIs.com (2022). Available at: https://whatis.techtarget.com/definition/millennials-millennial-generation.
  2. 10 Common Characteristics of Millenial Generation Employees | Indeed.com (2022). Available at: https://www.indeed.com/career-advice/interviewing/10-millennial-generation-characteristics.
  3. Who Are the Millennials? (2017). Available at: https://www.livescience.com/38061-millennials-generation-y.html.
  4. Boomers, Gen X, Gen Y, Gen Z, and Gen A explained (2022). Available at: https://www.kasasa.com/exchange/articles/generations/gen-x-gen-y-gen-z.
  5. Defining generations: Where Millennials end and Generation Z begins (2019). Available at: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/.




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